SPRITE 

Sprite Way

Sprite and hip hop grew up together. But as they attained global prominence, both lost a bit of their legitimacy. They became less of-the-streets and more of-the-starf*#king. With Sprite Way, a social-first campaign that became an operating system for everything Sprite, the brand went back to basics, creating a clean social slate and then following (and elevating) the true, emerging arbiters and influencers of hip music and fashion.