YELLOWSTONE

Inheritance Pass

    Yellowstone, a true wonder of the world, was celebrating its 150th birthday as the nation’s first national park. Sadly, climate change creates weather patterns in its region, which in turn impact the park, including devastating fires and floods. Add to this the huge number of visitors, with their literal footprints affecting the delicate balance of the ecosystem. Thus, the marketing challenge: how to generate financial support for the park in a time of need, without relying on attendance?
The answer: look ahead.